At iROKING (the “Company”) we recognize your privacy is important. This Policy explains the Company’s privacy practices on its website (the “Site”). This Policy also explains what information we collect about you (the “User”) and how we use this information.
All User information supplied by Users of iROKING as defined under the terms & conditions is covered by the Data Protection Act 1998. We collect personally identifiable information and Aggregate Information.
Personally identifiable Information (“PII”): This is information that lets us know the specifics of who you are, and includes, but is not limited to your Contact Data (such as your first and last name, physical street address, phone number and email address).
Aggregate Information: This is information that does not identify you as an individual. We collect anonymous data which includes, but is not limited to;
Our external third party advertising partners may also collect aggregate information but not personally identifiable information.
We collect information Users provide when registering to use our Site. Through a combination of cookies and external third party tracking, we track information when Users visit or use our Site. We use PII and Aggregate information to enhance the consumer experience on the Site and the operation of our Site. We may also use your PII, to provide you with information and promotions regarding our products, to contact you regarding administrative notices, or to contact you regarding an order or, to respond to a question or request. However, our use of the information is not limited to the uses above and, one or more of such uses may apply simultaneously.
We may also use external third party advertising partners to display advertisement on the Site. As part of their services, they will place a separate cookie on your computer to help them precisely target advertising to you. Our third party advertising partners do not collect personally identifiable information.
We may disclose your PII as required by law, such as to comply with a subpoena or, similar legal process; and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Users can modify or change their password, and e-mail address by through their “My Profile” settings. Also, Users can modify, change or delete their personal information anytime by emailing us at:
Users can access the information held on them on the Site by emailing us at:
The Company makes a nominal charge of £10, to cover administration costs.
Users may opt out of receiving communications from us by following directions in our e-mail to “unsubscribe” from our mailing list, or by sending an e-mail request to: Users also have choices with respect to cookies, as described above. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Site may not work properly in your case.
We transmit and store the information we collect using standard security techniques. However, given the nature of the Internet and the fact that network security measures are not foolproof, we cannot guarantee the security of such information.
This Site processes information about our Users on servers located in a number of countries. The Company may also subcontract processing or sharing of information to third parties located in other countries, other than your home country. Also, such information may be transferred to another company if ownership of iROKING changes. Therefore, information may be transferred across international borders outside the country where you use our services, including to countries that do not have laws providing specific protection for personal data or those that have different legal rules on data protection. You expressly consent to this.
We may retain PII information about the User, as long as it is necessary for business purposes. Also, we may retain aggregated anonymous information indefinitely. In addition, we may retain your information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements.